象日狂欢 POPsicle EAMEStravaganza
—沃科原创 “POP” x vitra.伊姆斯夫妇 “大象凳”/POP by X · Work x EAMES ELEPHANT by vitra.1080 x 1080 pixels, 940 x 400 pixels
2020年夏，中国北京/Summer 2020, Beijing, China
“Why? This is very midsummer madness.”
—William Shakespeare, “A Midsummer Night’s Dream”
“噫，这简直就是盛夏热狂。”
—威廉 · 莎士比亚，《仲夏夜之梦》
盛夏的热狂徐徐袭来，
儿时的梦想照进现实。
While midsummer madness is approaching,
the childhood dreams come true as well.
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儿时的梦想照进现实。
While midsummer madness is approaching,
the childhood dreams come true as well.
是将儿时记忆的炫彩挥洒纸上，
You wanna pour your chromatic memories on canvas,
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You wanna pour your chromatic memories on canvas,
还是将运筹帷幄化作星辰大海？
or turn your sophistication into more ambitious goals?
or turn your sophistication into more ambitious goals?
是将绝对的理性带入纯粹的二进制世界，
You wanna bring your rational belief into binary virtual reality,
还是将天马行空的想象力变为现实，
or wanna build your wildest imagination in real life?
or wanna build your wildest imagination in real life?
嗯……似乎 “传道受业解惑也” 也是个不错的选择！
Like... Maybe sharing your wisdom also sounds awesome, doesn’t it?
Like... Maybe sharing your wisdom also sounds awesome, doesn’t it?
“象日狂欢” 是 “北京沃科系统科技有限公司” 于二〇二〇年儿童节当天于企业微信公众号上举行的一次互动活动。幸运参与者将会获得由美国知名设计师伊姆斯夫妇所设计的 “大象凳” 作为奖品。因此，通过将 “象” 和 “夏日” 两词融合的 “象日狂欢” 即一语双关地传达了本次活动的意图。
视觉设计以伊姆斯小象凳和大象凳为载体，呈现了艺术家、首席执行官、程序员、工程师和幼儿园教师五种职业的童年及长大后的不同状态。将 “沃科” 原创家具产品设计POP和奖品同时露出，在不影响视觉趣味性的同时增强了企业的曝光度。
视觉设计说明：艺术家——泡泡糖；首席执行官——地球仪拼图；程序员——玻璃弹珠；工程师——气球；幼儿园教师——冰淇淋。
“POPsicle EAMEStravaganza” is a campaign hosted by “Beijing X · Work System Technology Co., Ltd.,” which was posted on its official WeChat account on Jun. 1st, 2020 (the Children’s Day). The awards were two Eames Elephants designed by the prestigious Eames Couple. Therefore, the made-up words “POPsicle EAMEStravaganza” convey the core information ofthe campaign.
Using Eames Eephant as a metaphor, the visual design shows the childhoods happiness and adulthoods status of 5 different occupations——artist, CEO, programmer, engineer, and kindergarten teacher. Juxtaposing X · Work’s original design “POP” with Eames Elephant together achieves better exposure of the corporation without impacting the images’ visual flavor.
Visual Design: Artist——Bubble Gum; CEO——3D Globe Puzzle; Programmer——Marble; Engineer——Balloon; and Kindergarten Teacher——Ice Cream.
设计过程/Design Progress
节日海报 Holiday Posters
1009 x 2062 pixels2019年冬至今，中国北京/Winter 2019–Present, Beijing, China
Left: Christmas/Middle: New Year 2020/Right: Spring Lantern Festival
电影海报 Movie Posters
69 x 104 cm/27 x 41 inch2018年春~2019年冬，多个地点/Spring 2018–Winter 2019, Multiple Places
Left: Farewell, My Peking Opera/Right: Adventures of T-man
京剧路 Farewell, My Peking Opera
同李祎珵合作完成/In collaboration with Yicheng (Jill) Li
69 x 104 cm/27 x 41 inch
2018年春，温斯特-萨勒姆，北卡罗来纳州/Spring 2018, Winston-Salem, NC
“京剧路”是一部记述一位北京京剧表演艺术家一生起伏的纪录片。该海报是为李祎珵的毕业设计所做的自由艺术家项目。它结合了经典京剧和中国画元素来营造一种人去楼空的氛围以切合电影主题。与此同时，该设计语言亦会激发观众对电影故事情节的好奇与遐想。
“Farewell My Peking Opera,” which is a documentary film archiving a Beijing opera performer’s life’s up-and-downs, is a freelance project for Yicheng (Jill) Li’s thesis. It combines selected classic Beijing opera and Chinese painting elements to create an impression that the entity itself has already gone as well as emphasize the film’s title. Meanwhile, its design scheming also triggers the audiences’ curiosity and imagination of the movie’s storyline.
泰来否往 Adventures of T-man
69 x 104 cm/27 x 41 inch
2019年冬，中国北京/Winter 2019, Beijing, China
“泰来否往”记录了患有自闭症的主角泰伦斯生活的跌宕起伏。海报以泰伦斯若有所思的侧面肖像为主体，以电影截图为背景以强化故事线节奏及视觉厚重感。标题所用的游戏像素化字体也塑造了泰伦斯的性格特征。
“Adventures of T-man” documents the ups and downs of Terrance’s personal life, who is a patient of autism. The poster’s key visual is Terrance’s profile portrait and the background is a tapestry of screenshots from the film. These two elements strengthen the film’s storyline and its visual heaviness. Furthermore, the pixelized game-like typeface used one the name sculptures Terrance’s characteristics as well.
信息图表设计 Infographics
喷绘打印；2015年秋；芝加哥，伊利诺伊州/Inkjet prints; Fall 2015; Chicago, IL
该信息图表视觉化了 “美国生活，第75集—第三幕：不速之客” 的叙事性逻辑结构。
This infographic is a narrative architecture which visualizes multiple levels of information of “The American Life, Episode 75—Act III, Unkindness of Strangers.”
广告类海报设计 Advertisement Poster Design
激光打印；210 x 297 mm/laser print; 8.27 x 11.69 inches2013年秋；中国北京/fall 2013; Beijing, China
自我推广海报设计/Self Introduction Advertisement Poster
#自由艺术家项目/freelance project
#视觉传达设计/visual communication design
#平面设计/graphic design
#海报设计/poster design
#中国文化/Chinese culture
#书法艺术/calligraphy