韓立
Li Han
视觉叙事；艺术设计
Visual Narrative;
Art & Design
韓立
视觉叙事；艺术设计
Visual Narrative;
Art & Design
聚焦-2015舊金山
文字排印論壇手冊
FOCUS: TYPO San Francisco 2015 Forum Packet
118克法国特种封面纸、法国特种书信纸、硫酸纸
数码列印；骑马钉
2016年春；美国芝加哥
French paper cover 80#, French paper text, translucency
laser print; saddle stitch
spring 2016; Chicago, IL, USA
该项目手册设计概念为“书中书”。根据内容分类，外册介绍论坛基本信息，内册详述讲座内容。文字排印强调用户体验导向：需寄回的报名表和口袋议程排印在骑马钉的同一张纸，因此口袋议程会随注册表撕取一并脱落，以减少额外操作步骤；内册延长页形成两个口袋结构，将两天的演讲信息分类，便于检索；海报经折叠后作为信封收纳手册，其严格满足美国邮政规范，因而无任何附加邮寄费用。
FOCUS: TYPO San Francisco 2015 is a two-day international typography design forum that offers opportunities for typographers and graphic designers to give lectures. The packet is composed of a poster and a brochure, which must meet the U.S. mailing regulations. The information needs to be well-organized with reasonable hierarchy, legibility, readability, and consistency.
The design concept is Brochure in a Brochure. Structured by content, the outer one presents general information, while the inner one provides detailed lecture introduction. The typography is highly user experience oriented: the registration form and pocket-size agenda are set on the same sheet so that the agenda will be off automatically when tearing off the form; extended pages in the inner booklet orchestrate lecture information by two pocket structures regarding dates; the folded poster envelops the brochure, which strictly meet the U.S. mailing regulations without extra postal fee.